An ongoing campaign for WWF India illustrating the country's threatened priority species to raise awareness on their endangered status. Hand-drawn with watercolor and pencil, the animal illustrations are featured on WWF social media platforms.

Eg. Ganges River Dolphin illustration was made in promotion of National Dolphin Day, when WWF joined forces with with the Uttar Pradesh Forest Department, other NGOs and local citizens to conduct a census on the species.

"India's rich biodiversity and unique wildlife are its greatest national treasures. As the country embarks on a programme of rapid development, India’s wildlife, including charismatic species such as the tiger, elephant, rhino and their habitats face the constant threat of degradation and fragmentation.”
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