Illustrations for the Holt Renfrew Visual Merchandising Guidelines Manual : cover page, table of contents and section tabs. The art direction is clean, modern and consistent with Holt Renfrew branding by adding a hint of magenta to highlight relevant sections.

/ The cut-out cover - an explosion of geometric crystals with hand drawn stylized logo. 
/ The table of contents - illustrations representing each main section of the Visual Merchandising Manual - Mannequins, Womenswear, Menswear, RSP, Accessories, Beauty, Supportive Materials, Signage, Program Directives, Environment and Windows & Interiors.
/ The section tabs - visual merchandising interiors of each Holt Renfrew store to connect and make it relevant to every branch across Canada.

Using Format