The Athletic x State Farm

/ Final application viewable on The Athletic web here.

Hand-drawn rotoscope animations and illustration series for The Athletic x State Farm NFL's mid-season report. The art was published as hero images for the online articles and as stories on The Athletic's social media including IG and Twitter.

The illustration set was drawn using a pencil texture and branding colors of The Athletic. I sketched abstract dynamic lines which intercept with the players to communicate the movement and energy of the sport.

/ Art Direction by Wes McCabe

A selection of The Athletic Instagram social media posts:

Using Format